Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022™ which will create an exclusive connection between the tournament’s worldwide audience in unique and compelling ways.

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a programme ranging from on-site engagement opportunities to logo visibility across a various platforms to global advertising campaigns. The collaboration, which began in 2017, in advance of the FIFA World Cup™ in Russia, also includes the opportunity for Hisense to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.

Fatma Samoura, FIFA Secretary General: It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market. FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year.

Jia Shaoqian, the CEO of Hisense Group echoed Fatma’s excitement: Continued investment in world-class sporting events represents Hisense’s determination to become a global brand. It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.

According to research around the event, the sponsorship of the 2018 FIFA World Cup Russia™ boosted awareness of Hisense TV in China by 12% and globally by 6%, with strong performances in the United Kingdom, France, Canada, Russia, Spain and Japan.