realme, the world’s fastest-growing smartphone brand, today announced the creation of the International Business Unit to streamline and integrate its overseas businesses to provide better products and services to its customers. Madhav Prakash Sheth, the Vice President of realme, will act as the president of the new division.

Madhav will be fully responsible for realme’s overseas business operation, reporting directly to the founder and CEO of realme, Sky Li.

Madhav joined the company when it was founded in 2018. During his tenure as CEO of realme India and Europe, he has led the team to continually increase realme’s presence in the Indian and European markets. Under his leadership, realme has become one of the most popular technology brands among the youth as well as the fastest-growing smartphone brand in these regions.

Madhav has in-depth insights into the global market and extensive experience in sales. “Madhav has made tremendous contributions to the development of realme’s overseas business in the past, and we fully believe that in the future, Madhav will lead realme to make new breakthroughs and bring realme’s products with leap-forward technologies and trend-setting designs to more young people around the world,” said Sky.