vivo officially screened its latest short film entitled ‘The Incident’ with the attendance of the entire cast at Golden Screen Cinemas, 1 Utama recently. Inspired by a true story, the featurette that was shot on the brand’s newest professional photography, the vivo X60 Pro, tells the heart-warming story of a doting mother who single-handedly cared for her young son after the untimely demise of her husband during the pandemic. The short film aims to inspire Malaysians during these challenging times and to shine a light of hope despite of the uncertain circumstances. 

The short film features an all-Malaysian cast including Pauline Tan, a Miss Universe Malaysia 2015 finalist, who plays the role of single mother, Yee Cheng. She is joined alongside veteran actress Adibah Noor and actor Yuen Teng, who makes a memorable cameo, along with newcomer, Phua Chandler, who plays the role of a young boy who shows perseverance and grit despite the hardships in life.

‘The Incident’ also kickstarted vivo’s Visual Creator campaign, inviting Malaysians to express themselves and become visual creators by unearthing the creativity and raw creator talent within them. 

“During this pandemic, we have seen Malaysians come together to showcase their creativity, be it through the form of art, music, fashion or photography. Through the Visual Creator campaign, we hope to inspire artistic Malaysians to demonstrate their unique talents and champion their artform of photography and videography by participating in the different phases of the campaign. With the vivo X60 Series in hand, we hope to elevate their capabilities and unleash their truest potential, turning mere ideas into life, said Mike Xu, CEO of vivo Malaysia. 

Additionally, vivo has engaged a suite of renowned producers, professional photographers, content creators to take part in the MY #X60Series Celebrity Endorsement programme, to share about their user experience in using the vivo X60 series smartphone.