This Merdeka and Malaysia Day, Carlo Rino celebrates the spirit of Malaysia with ‘Lambaian Bayu, Sinar Kebangsaan,’ a new fashion campaign fronted by Malaysian actress Tracie Sinidol.

Inspired by Tracie’s Sabah heritage, Lambaian Bayu draws from the gentle breeze of East Malaysia, while Sinar Kebangsaan reflects the bright and diverse spirit of the nation. Together, the theme brings East and West Malaysia into one stylish celebration of what makes Malaysia unique.

At the heart of the campaign is a collection of chic handbags, statement footwear and versatile accessories, bringing together Carlo Rino’s signature feminine aesthetic with contemporary silhouettes designed for the modern Malaysian woman.

From everyday looks to Merdeka and Malaysia Day celebrations, the pieces are designed to be easy to style while adding a touch of personality to every outfit.

“With ‘Lambaian Bayu, Sinar Kebangsaan,’ we wanted to celebrate Malaysia through a fashion story that feels youthful, vibrant and authentic. Tracie brings that spirit to life beautifully,” said Dato’ Sri William Chiang, Group Managing Director of Carlo Rino.

For Tracie, the campaign is especially meaningful as it connects her to her Sabah roots.

“‘Lambaian Bayu’ reminds me of home, while ‘Sinar Kebangsaan’ represents the bright and unified spirit of our nation. I’m honoured to be part of a campaign celebrating our culture, diversity and togetherness through fashion,” said Tracie Sinidol.

The ‘Lambaian Bayu, Sinar Kebangsaan’ campaign rolls out throughout August, with Carlo Rino’s latest collection available at boutiques nationwide and online.

For more campaign looks, behind-the-scenes moments and updates, visit Carlo Rino or follow @carlorino on Instagram and @carlorino_official on TikTok.