Samsung Malaysia Electronics has officially unveiled its full 2026 AI TV lineup in Malaysia, introducing new Vision AI powered features across its premium and mainstream television range including Micro RGB, OLED, Neo QLED, Mini LED and UHD models.
The latest launch marks Samsung’s continued expansion into AI powered home entertainment, with the company confirming that all new 2026 TV models will feature AI technology as part of its broader Vision AI strategy.
According to Samsung, the 2026 lineup is designed to deliver smarter picture quality, immersive sound experiences and more personalised viewing capabilities through AI powered optimisation and connected home integration.
Charles Kim said the new range reflects Samsung’s ambition to make intelligent home entertainment more accessible for Malaysian consumers.
“With Samsung Vision AI, we are transforming the TV into more than just a screen — it becomes a smart companion that delivers more personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem,” he said.
One of the biggest highlights of Samsung’s 2026 TV range is the introduction of Vision AI Companion (VAC), an AI driven platform that combines services including Bixby, Microsoft Copilot and Perplexity AI to create a more intelligent and personalised TV experience.
The AI powered system can recommend content, optimise viewing settings in real time and assist users with entertainment, lifestyle and productivity related tasks directly through the television.
Samsung also introduced several new AI entertainment features across selected models, including:
• AI Upscaling Pro for improving low resolution content
• AI Soccer Mode for enhanced sports viewing
• AI Sound Controller Pro for adaptive audio optimisation
• Color Booster Pro for more vivid and realistic colours
Among the premium models introduced is the new Micro RGB TV series, available in sizes ranging from 65 inches up to 115 inches. Samsung says the technology uses individually controlled red, green and blue micro LEDs for improved colour precision, contrast and brightness performance.
The company also expanded its OLED TV lineup for 2026 with the S95H, S90H and S85H series, featuring Glare Free technology, AI powered gaming features and Pantone validated colour accuracy for more immersive viewing experiences.
For art and lifestyle focused consumers, Samsung also refreshed its popular The Frame lineup with upgraded Neo QLED picture quality, Wireless One Connect support and access to over 5,000 digital artworks through Art Mode.
Samsung’s Neo QLED lineup meanwhile introduces enhanced AI powered viewing experiences with support for 4K AI upscaling, Quantum Mini LED technology and refresh rates of up to 144Hz for gaming and sports content.
The company is also expanding AI powered viewing to more affordable categories through its latest Mini LED models, including the M80H and M70H series.
Alongside the TV launch, Samsung Malaysia also introduced its latest Q-Series Soundbars and Music Studio lifestyle speakers designed to complement the new AI TVs with Dolby Atmos spatial audio and AI powered sound optimisation.
The flagship HW-Q990H Q-Series Soundbar features an 11.1.4 channel setup with Samsung’s new Sound Elevation technology, which intelligently enhances voice clarity and cinematic surround sound experiences.
Samsung confirmed that the 2026 AI TV lineup is now available in Malaysia through Samsung official stores and authorised retailers nationwide.
As part of the launch promotion running until 31 May 2026, selected Samsung Vision AI TV purchases will come with free gifts including the Galaxy Z Flip7, Nintendo Switch 2, Galaxy Tab S10 Lite and Samsung Slim Fit Camera, depending on the model purchased.
Customers who bundle selected TVs with Samsung soundbars can also receive Touch ‘n Go eWallet rebates of up to RM500.
The launch comes as Samsung celebrates its 20th year as the world’s No.1 TV brand, while further strengthening its position within the growing AI powered smart home and entertainment market in Malaysia.