Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering for the fourth edition of its popular LazMall Super Brand Day, a one-day only shopping event on 23 September. Themed ‘Get what your heart desires’, this year’s event taps into the growing trends of live shopping and gamification that excite consumers across Southeast Asia.

For one day only, consumers can cart out their most desired Samsung products with attractive savings on the Samsung Official Store and Samsung Authorized Partners’ stores on LazMall. To spice up their shopping experience, they can also participate in fun activities on Samsung social media channels. Shoppers will be rewarded with irresistible promotions on a wide range of Samsung smartphones, wearables, TVs and digital appliances, including the Lazada-exclusive smartphone model – the Samsung Galaxy M32.
Launched earlier this year, the latest addition to the Samsung Galaxy M series, M32, is designed for those seeking great value and all-day entertainment. Featuring an impressive 64MP quad-camera to capture everyday moments, a 6.4” FHD+ Super AMOLED display and a large 5,000mAh battery to power users through the day, the smartphone is packed with features that are catered to the lifestyle needs of young users, empowering them to take on their daily tasks and entertainment needs, even while on the go. Exclusive to this Samsung Super Brand Day, the Galaxy M32 will be available at RM849 (RRP: RM1,099) on LazMall.