Samsung Electronics Co., Ltd, has been named the number one brand in Campaign Asia-Pacific and NielsenIQ’s ‘Asia’s Top 1000 Brands 2021’ study. This is the 10th consecutive year in which Samsung has been voted by consumers in the region as their top brand in the annual research conducted across 14 markets in Asia-Pacific.
The Asia’s Top 1000 Brands is a consumer opinion survey that quantitatively measures brand preference in 15 product/service categories. Brands that emerge on the list are those who have succeeded in earning positive mindshare as being most trusted and well-loved by consumers.
Notably, Samsung ranked high in 15 product categories in Asia’s Top 1000 Brands this year, up from 12 last year, and is the top brand in TV, cleaning appliances and smart home technology.
Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider NielsenIQ. The survey was conducted between April 12 and 30 2021.
The study explores consumer attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Research relies on a total of 400 respondents in each market. In Japan, India and China, participants number 800, 1200 and 1600, respectively and these market differences have been applied to the overall weighting of Asia’s Top 1000 Brands. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompasses 15 major categories: alcohol; apparel and accessories; automotive; beverages; consumer electronics; delivery; financial services; food; home appliances; household and personal care; media and telecommunications; restaurants; retail; sports & entertainment; and transport, travel and leisure. Within these major categories there are 80 sub-categories.