Viu deepens partnership with Thai record label Boxx Music to launch Close Friend project

Viu, PCCW’s leading pan-regional OTT video streaming service, extends its collaboration with Thai record label Boxx Music to launch a highly anticipated Boys Love series project, Close Friend. Twelve upcoming Thai actors take center stage in six romantic miniseries, accompanied by six original soundtracks produced by popular artists. The Close Friend miniseries will premiere this April on Viu. 

Boys Love series, a genre of series that explores the romantic relationships between male characters, is growing in popularity with Thailand’s female Gen-Z and millennial viewers. The Close Friend project features talented Thai actors, including Ohm Thitiwat Ritprasert and Fluke Natouch Siripongthon, who have garnered their popularity from previous Boys Love series and each has more than one million followers on Instagram. Kimmon Warodom Khemmonta and Copter Panuwat Kerdthongtavee are members of the sensational SBFIVE boy band with a huge Chinese fan base. The star-studded cast also includes Ja Phachara Suansri, First Chalongrat Novsamrong, Yoon Phusanu Wongsavanischakorn, Lay Talay Sanguandikul, Max Saran Rujeerattanavorapan, Nat Natasitt Uareksit, Jimmy Karn Kritsanaphan and Tommy Sittichok Pueakpoolpol.

Mr. Ratchapol Chitpuengtham, Director, Creative and Business Development of Viu Thailand, said, “Viu initiated this Boys Love series collaboration as we want to tap into a new generation of audiences and constantly deliver new engaging premium contents to our Viu-ers. Boys Love series are on the rise in Thailand and other markets. As a powerful magnet, Viu brings 12 top-notch actors with a huge following, accompanied by six celebrated artists from Boxx Music in order to attract new fans.”

Mr. Chodchapak Pholthanachod, Managing Director of Boxx Music, added, “Another project highlight is that the miniseries are inspired by different love narratives from six soundtracks performed by Boxx Music’s talented artists. Close Friend is a new form of contents that will excite Viu-ers.”

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