Carlo Rino has officially appointed Malaysian actress and rising personality Tracie Sinidol as its new official brand ambassador, marking a fresh chapter for the homegrown fashion label as it strengthens its connection with young modern women across Malaysia.
The appointment reflects Carlo Rino’s continued focus on celebrating confidence, individuality and self-expression through fashion, while reinforcing its position as a lifestyle brand that resonates with the next generation of style-conscious consumers.
Known for her vibrant personality, relatable charm and growing influence in Malaysia’s entertainment and lifestyle scene, Tracie Sinidol embodies the youthful, expressive and confidently feminine spirit that defines the Carlo Rino brand.
As official brand ambassador, Tracie will front Carlo Rino’s campaigns across its key lifestyle categories, including handbags, footwear, skincare, fragrances and accessories, bringing the brand’s fashion-forward identity to life through her personal style and authentic connection with younger audiences.
According to Dato’ Sri Chiang Fong Yee, Managing Director of Carlo Rino, Tracie was selected for her natural ability to connect with young consumers and her strong alignment with the brand’s values.
“Tracie represents the modern Carlo Rino woman perfectly. She is confident, stylish, trendy and full of personality. Her growing influence and authentic connection with young audiences make her a natural fit for the brand as we continue to evolve and connect with the next generation of fashion-forward women,” he said.
The collaboration aims to inspire women to embrace every side of themselves confidently, whether through their daily fashion choices, personal style statements or lifestyle routines.
Speaking about the partnership, Tracie said she was excited to work with a brand that encourages self-expression through fashion.
“What I love about Carlo Rino is how the brand encourages women to express themselves confidently while still having fun with fashion. The styles feel youthful, versatile and relatable to my everyday lifestyle, which makes this collaboration feel very natural to me. I’m very excited to create more fun and fashionable inspirations together with Carlo Rino,” she said.
Tracie has steadily built her profile within Malaysia’s entertainment industry and recently gained wider recognition through her appearance in Malaikat Malam, further showcasing her versatility and on-screen charisma.
Her growing popularity among younger audiences has positioned her as one of Malaysia’s emerging personalities to watch within both entertainment and fashion.
Beyond the ambassadorial announcement, the partnership also reflects Carlo Rino’s broader commitment to empowering women through confidence and self-expression.
Malaysians can look forward to upcoming fashion-forward campaigns, exclusive collaborations and trend-driven style inspirations from Carlo Rino and Tracie Sinidol as the partnership unfolds.
Established in 1986, Carlo Rino has grown into one of Malaysia’s most recognisable contemporary fashion brands, offering women’s handbags, footwear and accessories across more than 62 countries.