This Chinese New Year (CNY), Astro encourages Malaysians to move forward with renewed energy inspired by the spirit of UHuu. As we continue to adapt to the new norm and fast-moving developments, unyielding persistence is important as shown in the spirit of UHuu, our mascot that signifies hope and aspiration. With its catchy tagline Ü 虎加把劲 • 家家万事兴(UHuu Jia-Ba-Jin• Jia-Jia-Wan-Shi-Xing) , which means, pushing forward with courage, positive energy and spirit as prosperity and opportunity will be in abundance as long as we keep pushing forward.
Customers can look forward to Astro’s roaring CNY campaign includes original songs, exclusive merchandise, exciting collaborations, amazing discounts, and signature content premieres such as:
UHuu Jia-Ba-Jin CNY Album with close to 100 celebrities for 6 catchy CNY songs
For the past 15 years, Astro has consistently released CNY tunes and it has been the soundtrack of every household during CNY. This year, Astro collaborates with Multimedia once again to bring together nearly 100 local artistes, singers and hosts to create a six-track CNY album titled UHuu Jia-Ba-Jin CNY Album. Astro’s CNY theme song for this year, Ü虎加把劲 (UHuu Jia-Ba-Jin) features over 60 performers from Astro, including its radio brands – MY, MELODY and GOXUAN. The other tracks in the album are 虎虎 Gongxi Bersama, 虎你过好年, 百分百动起来, 佳年 and春回大地贺新年.
Exclusive UHuu Plush Toy and Merchandise are Now Available Nationwide
In conjunction with the album’s launch, Malaysian can look forward to the much-anticipated Astro 2022 limited edition UHuu merchandise which are UHuu plush toys, USB, 5 designs of rubber stamps, T-shirt, comic book and power bank. These exclusive merchandises are now available for purchase at all Popular Bookstore stores nationwide and its Shopee store, as well as the other designated offline and online platforms such as Harris Bookstore, Go Shop, MyNews, Plus One Facebook page and MyDunia. For every purchase, Astro will donate RM1.80 to a charity for education.
Want to be the next social media sensation? Then, just record a short video of you dancing with your friends and family and upload it to your social media with the hashtag #DanceWithUhuu. Winners will walk away with cash prizes and exclusive Astro CNY merchandise. You can also download adorable UHuu CNY Stickers for WhatsApp from 26 December 2021 via sticker.ly.
Astro Announces its First Ever Collaboration With LEGO®️
For the first time, Astro is collaborating with LEGO®️ to give away an exclusive LEGO®️ Tiger Microbuild for Astro customers to redeem via Astro Rewards. In addition to the LEGO®️ Tiger Microbuild, LEGO®️ will also be sponsoring limited edition sets such as the LEGO®️ Year of the Tiger Limited Edition Set, LEGO®️ Lunar New Year Traditions Set and LEGO®️ Lunar New Year Ice Festival Set as giveaways through the various upcoming CNY programmes, roadshow and more.
From 15 – 23 January 2022 do not miss the chance to win exclusive UHuu merchandise and special meet-and-greet sessions with the UHuu mascot and Astro celebrities at the Astro UHuu Jia-Ba-Jin Roadshow, at locations such as Penang, Johor Bharu and Kuala Lumpur.
Astro continues to reward customers with high quality entertainment this CNY
In keeping up with tradition of CNY, Astro continues to bring exciting programmes for everyone in the family. Astro customers can look forward to an exciting range of originals and specially produced CNY content premieres including: The Exclusive Astro CNY Countdown Gala 2022 will see more than 60 Astro’s very own multi-talented celebrities joining hands in their energetic performances, led by Jack Lim, Jentzen Lim and Jiang Han as they assist six local performing arts units who are affected by the pandemic; another show on the must watch list is the Hokkien New Year countdown show, Hua Hee Bai Ti Gong showcasing the tradition and custom of the Hokkien community with the small theatre performance, singing and games. Also, don’t miss the brand-new music game show, All in to Win where two person are paired and work together in order to win exciting cash prizes.
Want to find out more about your career, wealth, love, and health in the year of the Tiger? Join well-known Feng Shui Master Paw in Feng Shui Made Easy 2022 (AEC), Joey Yap in Feng Shui Voyage 2022 (TVB Jade) and Roar of Prosperity 2022(TVB Jade) to get valuable Feng Shui tips for 2022. For delectable recipes this CNY, tune in to cooking shows such as Classic Balik Kampung CNY Special 2022, Hua Hee Secret Cuisine S2, Heart2Heart Kitchen S4 and Maria’s Auspicious Menu 6. Kids can also enjoy their favourite festive line up on Xiao Tai Yang including My Kid Can Cook – CNY Special and XTY Fun Stay Home Mini Showcase CNY Special.
Fans of Hokkien shows can also enjoy the brand-new Hua Hee Dai sitcom Hua Hee Opit, featuring the popular local Hokkien stars Freddie Ng, Xiao Feng Feng, Ong Kar Ling and more. This CNY, all Astro customers can also enjoy their favourite Chinese blockbusters starring action martial arts stars, Jet Li, Donnie Yen and Chow Yun-fat on the UHuu Action Pop Up Channel 338, from 15 January – 20 February 2022. Astro customers can stream it all on their preferred devices via Astro GO.
Kicked start the Go Shop UHuu! Roaring Prosperity campaign
Go Shop celebrates this festive season with auspicious deals and rewards with their UHuu! Roaring Prosperity campaign from now till 31 January 2022. Customers can shop from an abundant of product selection such as spring-cleaning products, kitchen appliance and cookware, beauty & fashion, hampers & gifts, festive food & snacks (including the Malaysian Chinese all-time favourite ‘frozen poon choi’) and many more. Go Shop brings you greater savings and exciting offers such as Prosperity Free Gift Bundles, UHuu! Deals from RM28, Double Discount with RM28 off instantly and another RM28 off on the next purchase, and Free Shipping Nationwide (including Sabah & Sarawak) now until 31 December 2021. In addition, customers can catch special Chinese New Year LIVE shows on Astro CH303, weekdays at 12pm and weekends at 12pm and 2pm for even greater discounts and deals. Customers who purchase products from these live shows will also receive free Go Shop CNY Angpow packets. Stay tuned for more exciting offers in the month of January and save the date for the CNY Live Party show on 8 January 2022, Astro CH303. For more information, go to www.goshop.com.my or download the Go Shop app on Google Play and App Store.
At the CNY launch of the Astro UHuu Jia-Ba-Jin campaign today, popular Astro and other local celebrities were present, including Jack Lim, Jentzen Lim, Gan Jiang Han, Gan Mei Yan, Joe Chang, Freddie Ng, Eng Yee Min, Ong Kar Ling, Meeki Ng, Weon Kuan, Amy Chan, Jazz Bai Ling, Vivienne Oon, Aki Chan, Yenz, Moo Yan Yee with the daughter, Tiong Button, Pauline Tan, Jie Ying, Juztin Lan, Thomas Kok, Daniel Huang Zhen Yu, Chris Tong Bing Yu, Wayne, Elva Suyann, Ke Qing, Qiu Wen, Malik Abdullah, Sara Ali, Uthaya, Trisyia, Ztish, Crystal Ong, Queenzy Cheng, Sharon Wong, Marcus Yong, Lyee Cheok and Glen Yu; along with the music producer for Astro’s CNY songs, Ciang Teng.
For more information, please visit www.UHUU2022.com. #UHUU2022