Xiaomi, one of the world’s leading technology giants, recently wrapped-up its corporate social responsibility (CSR) campaign in Malaysia. Partnering with Yayasan Food Bank Malaysia, Xiaomi donated food and other household essentials to help alleviate the difficulties of 600 families that are part of the B40 community in Malaysia.
The pandemic has left many families in Malaysia struggling to live their lives, with many households’ income becoming affected by COVID-19. Xiaomi has always been a brand that prioritises their Xiaomi Fans, customers and the community it operates in. The initiative was aimed at helping local underprivileged communities here in Malaysia to alleviate their struggles in small ways.
During the campaign, K. M. Leong, General Manager of Southeast Asia, Xiaomi International and Nicolas Shi, Country Manager for Malaysia and Singapore managed to contribute their individual manpower and hours to help pack and prepare the essential care packs to be distributed, along with other Xiaomi staff and Xiaomi Fans. With the support and partnership of Yayasan Food Bank Malaysia, Xiaomi was able to help 600 families that are part of the Program Perumahan Rakyat Termiskin (PPRT) in various states within Malaysia – Johor, Kuala Lumpur, Perak, Selangor and Terengganu – through this donation initiative.
(2nd from the right): Nicolas Shi, Country Manager of Xiaomi, Malaysia and Singapore